Resume

Work
Experience

Aug. 2021 - Present

Write creative copy for a variety of clients from local to national brands for campaigns that include TV spots, out-of-home, radio, print, digital, social media ads and more.
Conduct brand discovery interviews to help our team better understand new client market positions and goals.
As a project manager, I keep track of open projects statuses and deadlines. I also assist the account executives in ensuring work gets delivered to clients on time and that it meets their expectations and goals.

Feb. 2018 - Jun. 2021

Wrote creative copy for the Aptera brand including: two iterations of our corporate website, account-based marketing (ABM) display ads and landing pages, sales emails, blogs, email newsletter, and downloadable e-books.
Played a critical role in the building of the Aptera brand story and ensuring that all marketing messaging fit our brand voice and tone.
Produced a technical video series for YouTube to improve organic reach and lead the search optimization of our YouTube channel, resulting in a 151% increase in views year-over-year from 2020 to 2021 and increasing the click-through-rate from 4.1% to 6.2%.
Collaborated with the entire marketing team on overall strategy and execution of campaigns and initiatives.

Aug. 2012 - Feb. 2018

Played a key role within the marketing department conceptualizing ideas and writing creative copy for blog posts, product brochures, technical instructions, printed catalogs, website landing pages, print and digital advertisements and marketing emails.
Managed and maintained Sailrite’s social media presence on Facebook, Twitter, Instagram and Pinterest.
Popular blog posts receive an average of 2.5k page views a month.
Increased average Facebook post reach by 16% in 2017.
Started a Pinterest page in 2015 which received an average of 50k impressions per day.

Apr. 2012 - Aug. 2012

Produced the monthly company newsletter, managed social media pages, processed all new hire paperwork and helped to recruit candidates for employment for our clients.

2007 - 2011

Graduated Cum Laude with a B.A. in English-Writing.

Writing in AP Style
Experience working in Wordpress, Elementor, Sitefinity, Hubspot, MailChimp, and Netsuite
Experience using Yoast SEO plug-in for Wordpress
Proficient knowledge of SEO best practices
Social media marketing experience on Facebook, Twitter, Instagram, LinkedIn, and Pinterest
Proficient in basic HTML coding
Proficient with Microsoft Office Suite